Social bookmarking is the process of saving a URL (web address) on public websites like Digg, Reddit, Delicious, and StumbleUpon. Social bookmarking not only gives you access to your bookmarks from any PC connected to the web, but it helps in generating traffic and building backlinks as it is publicly seen by the social bookmarking site's users. That is where the term "social" comes into play. The users register and create profiles and builds a sharing community of website owners.
There are many social bookmarking platforms. Some of these bookmarking platforms are Scuttle, Pligg, and PHPDugg. Whatever platform of social bookmarking site a site uses, it still shares the same advocacy -- to share the latest buzz on websites.